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The Importance of Email Marketing Services

The act of sending a commercial message typically to a group of people using email is email marketing. Potential or existing clients when sent emails is categorized as email marketing. A purchased lead list or current client database are sent emails. Not only is email marketing sent to a group of people but also it involves advertising, requesting for donations, business or solicit sales and finally as a means to build trust, loyalty and awareness. Brand awareness is the extent to which customers are able to recall or recognize a brand. When customers recall or recognize a brand it aids in the decision making process. Brand recall and brand recognition are the types of brand awareness.

The competitive market performance of a brand is indicated by brand awareness. There are related concepts in brand awareness which are evoked set and consideration set which describe specific aspects of consumer purchase decision. Brand identities in consumers memory and can be measured by how well the consumers identifies the brand under various conditions is the related functions of brand awareness. An important measure of brand strength or brand equity which is also involved in customer satisfaction, brand loyalty and the customer’s brand relationships is brand awareness. Another function of brand awareness is that its an indicator to brand’s market performance.

In addition brand awareness is one of the major brand assets that adds value to the product, service or company. Unaided recall is known as brand recall while aided brand recall is brand recognition. The ability of consumers to correctly elicit a brand name from memory when promoted by a product category is referred to as brand recall.

Brand recognition is the ability of the consumers to correctly differentiate the brand when come into contact with it. Allowing of marketers to identify returns on investment, measure and improve efficiency is a benefit of email marketing. By allowing marketers to see feedback from users in real time and monitor how effective their campaign is in achieving market penetration and revealing a communication channel’s scope is the other benefit of email marketing.

Transaction and direct emails are the types of email marketing. When emails are send solely to communicate a promotional message like a special offer or product catalog its known as direct emails. So as to send them promotional messages as a means of direct emails a list of customers is collected by companies. Triggering of transaction emails is based on a customer’s action with the company.

Since transaction emails are triggered then the following are types password reset emails, purchase or order confirmation emails, order status emails, email receipts, reorder emails and dropped basket messages. The primary purpose of an email results to classification as a transaction email.

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